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Founder Journey

Traction Is Not Momentum

Startup Fundamentals | Glory Amadife | Leave a Comment

Why early wins matter but are not enough, and how founders in Africa can turn real user interest into lasting growth If you are building something new, there is nothing quite like that first feeling of traction. You launch a product or service, and people start using it. You get your first paying customers. You […]

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The silent death of startups

Startup Fundamentals | Glory Amadife | Leave a Comment

Not every startup failure comes with a shutdown announcement, a heartfelt founder note, or headlines across tech blogs. Most don’t even get a tweet.They just… fade. One day, the product still works. A few weeks later, customer support goes silent. Then the app starts glitching. The website expires. Social media accounts freeze on a cheerful

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