Sales And Marketing

nextshift cohort 1 startups

Meet the 24 Startups in the NextShift Accelerator 2026 Cohort 1.0 Shaping Africa’s Future

Something big is happening, and it’s been in the making for months. At Founders Smith, we’ve always believed that the most transformative companies in West Africa won’t come from Silicon Valley; they’ll come from Accra, Dakar, Enugu, Lomé, and every corner of this region where founders are solving real problems with real urgency.  After a […]

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the difference between activity and progress

The Difference Between Activity and Progress

Why being busy is not the same as building something that works There is a moment almost every founder experiences. You are working every day. Long hours. Calls. Meetings. Product updates. Marketing pushes. Hiring conversations. Maybe even pitching investors. You are tired but also proud because you are doing a lot. Then one day, you

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